Making Pig Products more Personable

Ian-Poole-Brisbane-Photographer

KR Darling Downs I; © Ian Poole, 1980

It is 1980 and my fledgling photographic business is grateful for any assignments thrust my way.

My close mate, the Art Director, turns up at my Studio in the old pink church, with a set of water colour renderings that he has just had drawn at the direction of the client.  The Client thought that it would be a good idea to show the source of his product in a cute and humorous way.

The source was a pig!     And the product was bacon! 

Ian-Poole-Brisbane-Photographer

KR Darling Downs II; © Ian Poole, 1980

That is how the KR Darling Downs Christmas Card Assignment was launched.  My reservations about the quality of the concept are more pronounced today than they were way back in another century.

After all, an advertising photographer is just a hired camera sitting around waiting for a commission.

My job was to reproduce the artwork as accurately as possible for printing of Christmas Cards and a possible brochure.  This was a time of black and white newspapers, and whilst it may have been reproduced in the Toowoomba Chronicle, that was not a concern on this occasion.  Working at the 115 Warren Street, Fortitude Valley Studio, and using my Sinar P2 (5×4″) screen-shot-2016-12-21-at-5-34-12-pmcamera, Kodak Ektachrome transparency film and a Kodak Color Control Patch – I more than had this assignment covered!

Founded in 1911 as the Darling Downs Bacon Co-operative, KR Darling Downs eventually closed in 2006 putting 350 people out of work.  The company was a large employer in the Toowoomba region.

My connection was via the advertising agency Hertz Walpole and its art director Gary Edgar.  Over later years I was to produce some food photography for brochures.  My everlasting memory was of executives from the bacon company driving down from Toowoomba bringing packages of product for use in the photography sessions, and their boredom eventually culminating with their disappearance from the studio around lunchtime to visit a hotel.  Fortunately not to be seen again that day!

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KR Darling Downs III; © Ian Poole, 1980

Agency:  Hertz Walpole, Brisbane
Art Director:  Gary Edgar
Artist:  Unknown
Client:  KR Darling Downs Pty Ltd, Toowoomba

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These transparencies (IAN POOLE does PHOTOGRAPHY file #4737) (and many others), will become part of an online searchable database at the John Oxley Historical Library within the State Library of Queensland during 2017.

 

 

The Failed TV Campaign

 

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Channel O; © Ian Poole, Brisbane, 1980.

When you work closely with one or two major clients it is possible to become part and parcel of their visual sounding board and assist in producing new ideas or presentations.

Such was the attempt at winning the sales and promotion account with the Brisbane TV station Channel O.  (Now Network 10, Brisbane)

My good friend (and valuable photography client) Gary Edgar, was Art Director at the Brisbane office of the Hertz Walpole Advertising Agency.  As was the case then and now, agencies would regularly pitch ideas to clients seeking to gain their advertising budget.

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Gary Edgar; © Ian Poole, Brisbane, 1980.

Whilst elsewhere in Australia the Channel O network had become Channel 10 in January 1980, in Brisbane the network still traded under the Channel O banner.  A situation that continued in Brisbane until 10 September 1988.

This campaign had everything going for it.  The art director and the photographer playing major roles.  A friendly TV cameraman (he had access to a camera) and of course that staple of the 1980s – a pretty female face wearing a swim suit!   This was August 1980 after all.

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Channel O Model; © Ian Poole, Brisbane, 1980.

The model’s name has been sadly lost over the decades, but it is highly likely that she was the receptionist at the advertising agency.

Gary was a keen sailor and it naturally followed that both he and his 14′ Hobie Cat had to feature in a proposal that was aimed at sun, sand and water loving Brisbane audiences.

The water activity shots were photographed at Shorncliffe on the Redcliffe Peninsula during one of our regular Sunday afternoon sailing sessions.  Gary wasn’t the only one with a Hobie Cat – it was an activity that we both indulged.

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Shorncliffe; © Ian Poole, Brisbane, 1980.

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“O” for the Glasses; © Ian Poole, Brisbane, 1980.

The studio photographs were taken at the Old Pink Church in Warren Street, Fortitude Valley, Brisbane.  The electric motorised Hasselblad (500EL – same as the one taken by NASA to the moon) in the top photograph, was a cantankerous old beast that was used mainly in the Studio.  Too big, too heavy, too unreliable to take outside!

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Eyewitness News; © Ian Poole, Brisbane, 1980.

 

 

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Gary Edgar (alternate); © Ian Poole, Brisbane, 1980.

 

 

 

 

 

 

 


These photographs form part of the Poole Collection held by the John Oxley Library, State Library of Queensland.  #5072 – Hertz Walpole Advertising, these transparencies (and thousands of other negatives and transparencies) will be available for public access within the next twelve months.   These materials, as well as films and digital stories are available for viewing in the John Oxley Library Reading Room or online via their catalogue OneSearch.