Imagine 131 untitled, unnamed, uniformly sized, non-competitive, plainly printed photographs without rank or status or embellishment snaking around the pristine walls of a warehouse style gallery. What a wonderful concept!
The power of the images is not their size, but the fact that a democracy has been dictated via the almost mundane and banal presentation. The viewer must approach each piece to discover content, context; and in doing so, is then encouraged to view its neighbour etc etc etc.
The AddOn Curator, Charles McKean, and Festival Director Moshe Rosenzveig are to be congratulated for staging this great event.
The Head On Photo Festival, Australia’s largest photo festival and the world’s second largest festival is heading into its fourth year; Head On celebrates a wide range of photography across all genres from photojournalism and reportage through commercial to fine-art. With over 200 events at 100 venues, the 2012 festival was a resounding success. The 2013 Event has just opened. The Add On exhibition gives another perspective to the concept of showing photography.
For a small fee, exhibitors get to participate in a well run exhibition, and at the end of the show receive a randomly drawn image from another participant. In my case I used an image that I have written about before, but has never been publicly shown (if the interweb world of blogging doesn’t count). Thanks for fellow Foto Frenzy Director Darren Jew for the insitu image. And I wait with interest to see what image will shortly grace the Poole Collection.
Such is the anonymity of this Exhibition, I am unable to acknowledge the authors of the images either side of me.
The value of Exhibitions such as these is that the photographs are viewed as images – entirely without supporting detail or text. Whilst I am aware that I am hanging in very good company (the exhibitor list contains some big Australian names), the viewer will enjoy the show the strength of its visual impact, not its crowd drawing personality or publicity campaign.
And such is the confidence of the non-attending exhibitor, I can’t help but think that this group of animated attendees at the Opening last night were busily discussing my image so clearly in the background – or maybe it was the vintage of the champagne………..